We’re hearing a lot of stories related to social media making us lazy (the new buzzword is “slacktivism”), like the latest one from Dean Obeidallah on CNN.com. Yet, it seems more and more students are finding value in using them to land jobs. Just look at this story from Memorial University in Newfoundland, Canada describing how business students who took control of their online identity were able to land jobs. That article portraits sending resumes and cover letters as an obsolete practice.
Proving the point that social media is becoming a tool of choice for recruitment, LinkedIn is now the number 2 US social media service.
Closer to home, while working with students involved in the Public Engagement and Material Culture Institute (PEMCI), I had the chance to meet extraordinary students and graduates opening up their knowledge to the world and building their professional brand through social media. Below are some examples and testimonials.
- Jamin Wells’ blog on shipwrecks
- Carolyn Barry’s blog on sustainable tourism in New Bedford, MA
- Steven O’Banion’s blog on art conservation training
Carolyn Barry, whose interview follows, told me off-camera that she received multiple interview requests directly on Twitter.
In the following video, Amber Kerr-Alison explains how her social media skills helped her establish a presence for herself and the Lunder Conservation Center.
Here are some questions:
- Students: How do you manage your online brand and have you connected with people professionally?
- Instructors: How have you/could you leverage the use of social media to prepare your students for their future career?