My good friend Nate Angell from rSmart moderated a session called “Sakai vs the World Wide Web 2.0: To Facebook or Not to Facebook?” at the 2011 Sakai conference in Los Angeles. He does not know that, but I’m the one who “planted” that topic as a potential session for the conference, and he’s the one who bit on it 😉
He argues that Ivy league institutions (like Harvard) and price leaders (like the University of Phoenix) have already established their presence, and that other higher education institutions will have a hard time competing on these turfs.
I believe that the bulk of institutions that will truly succeed going forward will not be those that win online, but on the contrary, those that do a good job establishing, maintaining, and conveying unique local experiences.
He makes a convincing argument that your learning management system, just like your institutional marketing efforts, should focus of providing a sticky space, a place where students will want to come back for more. The toolset you use should reflect that desire, should it be considered social media or not.
I strongly encourage readers of this blog to read his post and comment.